On Madden Mobile, I was an Associate Designer. My Duties included:

• Designing and driving the implementation of multiple features including the VIP Rewards Program and Player Comparison.
• Designing and building daily reactive NFL themed content, which included live events, packs, items, and collections using XML.
• Planning and implementing seasonal programs that increased overall user engagement, retention, and monetization.
• Re-designing and re-building all content and economy standards for Madden NFL Mobiles Season 2 launch.
• Reviewing analytics in order to improve player engagement, content creation, and devise new features.
• Proposing new workflows and content release plans to increase content quality and quantity.
• Collaborating closely with engineers, producers, and creative leadership on quality and impact of new features.
• Product Owner of Whitebox content creation and testing which ensured that features worked as expected before being shipped.